Case Studies - Strategic Advantage, Inc.


		New Products / Markets How companies are using Strategic Risk Analysis to realistically evaluate new product/market opportunities and fill gaps in their plans. Aquapore Moisture Systems, Inc. Manufacturing company that makes and distributes environmentally- sound lawn and garden products for the home market. Arizona Instrument, Inc. Designs and manufactures scientific measuring instruments for use in industry. M Squared, Inc. Develops and maintains a broad-based network of consultants and brokers services to businesses.

		Mergers & Acquisitions How companies are using Strategic Risk Analysis to supplement their due diligence process, make better acquisition decisions, and build team commitment. Equipment Maintenance Services Subsidiary of a large British conglomerate; provides heavy-equipment maintenance services for mining and electrical utility industries. MicroAge, Inc. Distributes computer hardware and software; Fortune 500 company. D & J Wood Resources, Inc. Distributor of wood products and hardware to the commercial building trade. Axxess Technologies, Inc. Supplies key - duplication equipment to retail outlets.

		Strategic Planning How companies are using strategic planning to successfully position their organization for future growth. Insight Direct, Inc. Direct marketer of computer products and services. Great American Merchandise and Events International event organizer for nonprofit fund raising. Pinnacle West Parent corporation for Arizona Public Service, an electrical utility. Catholic Diocese of Phoenix Regional church governing body.


	"It made us understand what we needed to do to succeed. I wish we had done it earlier." - Ed Brachocki, V.P., Corporate Development, Go-Video, Inc.

	"The process forces you to anticipate critical issues... rather than trying to fix them after you've introduced the product." - Wally Raisanen, Chairman, Arizona Instrument Corporation

	"Making a mistake could have been incredibly costly... it was a small investment." - Jim Daniel, Chief Financial Officer MicroAge, Inc.


	"We haven't built a lot of things yet, so we don't know how much reality will intrude on theory. But our guys say they can do it." - CEO of Time Domain, Ralph Petroff

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