strategic planningstrategic managementLogin
Strategic Advantage Strategic Advantage
financial benchmarks business strategy assessment tools strategic planning exercises business resource library consulting services strategic advantages client extranet
Get Expert Assistance

Our clients' success is our purpose for being in business! Our clients work smarter, not harder. Each Strategic Advantage client has unique needs. We customize our services to meet those needs. We help define problems and generate practical, cost-effective solutions. We believe in sound management practices, not management fads.
Featured Client Quotes

"The strategic planning process Dr. Gooding took us through kept us on track. He wasn't just a facilitator. He was a channeler, a mover - keeping us focused, letting us go and then reeling us back in."
- Eric Schechter,

"Dr. Gooding helped us find clarity and define our vision. He readily took a young company and helped us grow. When he came to us we were a company of 400 employees: now we have over 1000."
- Eric Crown,

"Dr. Gooding uses a pragmatic, real world approach to running a strategy session. He puts people at ease and moves the format from start to end successfully."
- Andy Bryant,
Avnet CM
Strategy Quote Of The Day

"The sea is dangerous and its storms terrible, but these obstacles have never been sufficient reason to remain ashore... unlike the mediocre, intrepid spirits seek victory over those things that seem impossible... it is with an iron will that they embark on the most daring of all endeavors... to meet the shadowy future without fear and conquer the unknown."

- Ferdinand Magellan, Explorer

View or Search All Quotes

8533 North 16th Place
Phoenix, AZ 85020

Strategic Planning Services

Our Philosophy...

The bottom line of strategic planning is the bottom line. Companies that carry out strategic plans consistently outperform others in value creation, revenue, and profit. At Strategic Advantage we develop beneficial partnerships with our clients, giving them tools to grow their businesses profitably and achieve their goals.

Our clients know where they're going and how to get there. Our strategic-planning wisdom and skill, along with more than 25 years of practical experience, guide each client toward the right strategy... one that is based on thorough understanding of the industry and objective assessment of the company's capabilities. With our help, clients avoid the hazards of ill-defined, misdirected, or unrealistic plans that sabotage performance.

Strategy is crucial, and implementation is even more so. If a strategic plan falls short of its objectives, it is nearly always because of failure to implement the plan. Our mantra is implementation. The approach we take-from beginning to end-drives effective and timely implementation. Thus our clients develop strategic plans that become living, dynamic documents offering a clear line of sight throughout the organization... instead of gathering dust on the shelf.

Our Framework and Process

Strategic Advantage can help your company achieve growth and profitability through a three-phase process:

Ready: Understanding who you are and where you stand in the competitive marketplace today... through

  • Diagnostic analysis of your company's strategic position
  • Competitor intelligence and assessment
  • Market/industry trend analysis
  • Benchmarking
  • SWOT analysis
  • Customer focus groups and feedback
Aim: Determining where you want to go, how you'll get there, and how you'll know you've arrived... through
  • Strategic planning retreats with boards and executive teams
  • Visioning and corporate values
  • Identifying and analyzing new growth opportunities
  • Establishing a profitable pricing strategy
  • Developing a Balanced Scorecard and identifying Key Performance Indicators
  • Preparing a proprietary client database for recording and measuring goals
Fire: Taking action, adjusting your aim, and hitting your target... through
  • Alignment of structure with strategy
  • Strategic-plan review and corrective-action planning
  • Analysis of performance problems
  • Executive coaching
  • Conflict resolution
Get specialized assistance and start building your future

Use our online tools or contact us for personal assistance. We customize our services to meet your unique needs. To learn more about gaining the Strategic Advantage, call 602-331-0399.

© 2005 Strategic Advantage, Inc.  All Rights Reserved.   Legal Disclaimer  |  Privacy Policy  |  Contact Us Web Site by Rhino