What's the real reason it's so hard to pry customers loose from the competition? Bribery? Karma? Hanky-panky? True love?

You might have a product fit for a king, or offer a service suitable for royalty. But do you have the keys to the castle? You can plan, research, merchandise, brainstorm, advertise, form alliances, buy out the competition, add features, cut costs ... if the monarch's not amused, it's off with your head!